AGM & PD Luncheon – Don’t Let HR Sabotage Your PR: How to Leverage Internal Communication to Protect Your Brand

Event Date: Friday, May 27, 2016 – 11:45 AM

Annual General Meeting

Members of Canadian Public Relations Society Edmonton are advised that the Annual General Meeting for the society will take place at 11:45am on Friday, May 27 at the Westin Hotel in Edmonton.

The meeting cover will cover the activities of the society from April 1, 2015 to March 31, 2016. Members will also elect CPRS Edmonton officers for 2016-2017. If you are a CPRS member and cannot attend the AGM, please be sure to complete and submit a proxy form – – we need your vote! Purchase your ticket before May 20 to get early bird pricing. All ticket sales end May 23. PLEASE NOTE: The AGM will start at 11:45am, followed immediately by the PD session. A ticket is NOT required if you will only attend the AGM.

Professional Development Session

Public relations professionals are experts at managing information between an organization and the public, and are well versed in the effectiveness of creating “brand ambassadors.” But what impact can PR professionals have on internal communication, employee engagement and the effect these issues have on the organization’s brand?

Through the experience of prospective candidates, current staff and departing employees, internal communication can affect both the organization’s reputation and the bottom line. While communication with these groups has historically fallen within the HR realm, PR leaders have an increasing role and vested interest to ensure the company’s brand is being effectively managed from both outside and inside the organization.

Karina Crooks, Principal, Vivid Shift

Karina Crooks is a marketing and communications professional and the owner of Vivid Shift, a recruitment marketing company based in Edmonton. Karina has worked in program evaluation, project management and most recently as a managing partner at a local company focused on internal communication and employer branding. This experience has allowed her to blend a more analytical background with a creative approach to focus on measurement and evaluation of marketing efforts.

With a passion to help quality organizations attract employees, volunteers and students, she believes we must continuously question how we think about business, processes and the way we interact. Find her on Twitter @vividshift or @karinacrooks.

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