On January 20, 2017, we hosted a PD session with Lloyd Lewis, President of TodayVille and past vice president and general manager of CTV Edmonton and CTV Two Alberta.
Lloyd’s presentation included an explanation on how Todayville, a new digital platform, works by meeting the needs of people who no longer follow traditional media.
His presentation also touched on the demise of traditional broadcast and print media as he spoke about the future of local journalism and the current world of personal media—where we consume and write what we want. He also raised ethical questions we all need to consider in our role as communicators in today’s media society. He emphasized that the future of local journalism includes compelling content that must be part of an overall strategy.
- Examine and interpret a new media platform aimed at meeting the needs of people who no longer follow traditional media.
- Recognize and understand how digital media took root.
- Differentiate the measures of success between traditional media, social media and new media platform that is a location-based community.
Written by Mary McIntyre
Programming Co-chair, CPRS Edmonton Board