Members of the C-Suite (senior executives) faced colossal cultural and economic changes over the last decade that arrived in lockstep with social media. Business models for journalism media were broken. Corporate brands – large and small – needed to discover new ways of communications marketing and social selling.
Is it feasible for newsrooms and corporate brands to live closer together as strategic partners? What happens if we lose the civic function of journalism and, thereby, the health of democracy?
In this session, we’ll explore ideas to Navigate the Media Aftershock.
Learn about the Public Policy Forum and its study of the decline of the traditional newspaper industry;
Hear how Google is investing in the publishing industry in Europe;
Discuss how corporate brands and journalism media can move closer together as strategic partners.
Sharon MacLean believes we need entrepreneurs and industry leaders to thrive—and flourish—in our linked-up world. She is a veteran communications strategist, experienced business woman, and contributing author to the Amazon best seller, Build to Grow – 14 Thought Leaders Deliver Engagement Strategies for the C-Suite.
As owner/publisher of a noted magazine for 21 years, Sharon created content with forward-thinking solutions. She escaped the traditional world of print publishing by selling the magazine in 2010 before it went broke. The entrepreneur immediately was recruited to lead an investor-backed online startup during the early days of social selling, helped launch an online initiative last year in the green energy market, and coaches self-described “dinosaur” business leaders who want to become Social CEOs.
PLEASE NOTE: Registration for this event will close on Thursday, February 23 at 6:00 pm in order to properly accommodate catering. Also note that Early Bird registration closes at noon on Friday, February 10.
Please email via Eventbirte asap to let us know if you have any special dietary requirements.
Win an iMedia Conference Pass! When you purchase a ticket to this event, you will automatically be entered into a draw for a free pass to the iMedia Social Media Conference on March 10 & 11.
Get your tickets today!
Location and time:
The Westin Edmonton
10135 100 St NW Edmonton
Alberta T5J 0N7
Friday, 24 February 2017
11:30 AM to 1:00 PM (MST)