What makes a national social media and awareness campaign effective?

Join us to hear the impact of the Canadian Patient Safety Institute`s national campaign on reducing patient harm. Over 31,000 Canadians die every year because of harm in healthcare. To combat this, the Canadian Patient Safety Institute engaged healthcare providers and patients across the country to learn what question they would ask in order to save a life. Their campaign received millions of hits during Canadian Patient Safety Week and ultimately created large scale change across Canada.

Participants will:

  1. hear how to engage a diverse audience for a national campaign.
  2. learn how Twitter, gamification, videos and publications can have a lasting impact.
  3. discuss how technology helped made it possible to get millions of impressions.

Get your tickets today!

Event Details
Friday, 26 May 2017
11:30 AM to 1:00 PM (MDT)
The Westin Edmonton
10135 100 St NW Edmonton

NOTE:
Our Annual General Meeting will be taking place at 11:30 a.m. to 12:00 p.m.

MEMBERS: If you are unable to attend, please submit your proxy votes to marjorie.c.henderson@gmail.com by May 26, 2017. Click to download a proxy form.


Cecilia Bloxom, APR, ABC

As the Senior Director, Strategic Communications for CPSI, Cecilia is dedicated to the mission of safe healthcare for all Canadians.

Cecilia has worked in healthcare communications for over 15 years and joined CPSI from a senior role in public affairs at Capital Health, Edmonton area. She has experience in acute care, rural care, geriatrics, rehab, long-term care, home care, supportive living, and public health. Cecilia is the executive lead on Canadian Patient Safety Week, celebrated annually across Canada at the end of October.

With a diploma in advertising and public relations and a degree in public relations, Cecilia has held various communications positions over the past 15 years, including at the Alberta Public Affairs Bureau.