November 23, 5:30 p.m.
Chateau Lacombe Hotel
10111 Bellamy Hill
Are robots really impacting the field of public relations? Is a highly empowered audience a threat or an opportunity? How can our organizations be as effective at ‘listening’ as they are at ‘messaging’?
With change occurring at an astonishing rate, PR professionals have the opportunity to seize, or suffer from, the new landscape of fake news, content shock and a growing recognition of the business value of reputation and relationships.
CPRS Edmonton is thrilled to have Daniel Tisch, APR, FCPRS, join us to explore these topics, digging deep into the megatrends facing PR practitioners. Daniel Tisch is the President & CEO of Argyle Public Relationships and the Past Chair of the Global Alliance for PR & Communication Management.
Daniel Tisch is also the author of The Elevation of Public Relations white paper, which was recently released by the CPRS National Society and is the subject of a Canada-wide conversation. The white paper examines the profession’s present – and its possible future. Written in collaboration with senior public relations professionals from across the country, the paper explores the seven megatrends facing practitioners today and discusses the role public relations can play in helping organizations build better relationships and increase trust with consumers, audiences and stakeholders.
*Ticket price includes one alcoholic beverage (beer or wine). Light snacks will be provided.*
Daniel Tisch, APR, FCPRS
Daniel Tisch is widely known as an international public relations professional, speaker, writer and industry leader. He is the CEO of Argyle Public Relationships, one of Canada’s largest independent PR firms, a Fellow of the Canadian Public Relations Society, and the 2011-2013 chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication professional associations.
Since Daniel became president of Argyle in 2003, the firm has grown dramatically, appearing in the PROFIT 500 list of Canada’s fastest-growing companies in both 2015 and 2016. Argyle is invariably among the leaders in awards from the Canadian Public Relations Society and the International Association of Business Communicators, with almost 200 local, national and international awards during Daniel’s tenure.
Daniel has spoken at conferences on every continent, lectured on public relations at Queen’s University at Kingston (Canada) since 1996, and contributed to leading PR and marketing textbooks. He appears regularly in broadcast, print and online media, including recent comments in the New York Times, the Globe and Mail, Reuters, CBC Television, Global News, PR Week and Strategy. He is a member of CPRS, the IABC and the Arthur W. Page Society.
Born in Madrid, Spain, and raised in Toronto, Daniel speaks English, French and Spanish. He holds two degrees from Queen’s University — a Bachelor of Arts in Political Studies and a Master of Business Administration. Daniel is a member of the Queen’s University Board of Trustees, a leader in the international Scouting movement and a board member of Social Venture Partners International.
5:30 p.m. – 6:00 p.m. Registration & Refreshments
6:00 p.m. – 7:00 p.m. Presentation by Daniel Tisch, APR, FCPRS
7:00 p.m. – 7:30 p.m. Discussion and Networking
Register at EventBrite.