Join us to hear Peggy Garritty share the lessons she’s learned as a team leader who is responsible for external communications and positioning of ATB across the province, internal communications with associates, media relations, stakeholder relations with government shareholder and the growing area of corporate responsibility.
Peggy Garritty, Chief Reputation and Brand Officer, ATB Financial
I have one of the greatest jobs in the world because I get to lead a team of really talented people. The Reputation and Brand team (or “R&B” as we like to call ourselves) has a diverse range of responsibilities, but it all boils down to making sure that ATB’s Story and our brand are top-of-mind with our customers, our team members and in communities across the province. We make sure our team members are informed and engaged in what’s going on all across the company and have opportunities to share their ideas.
We use the latest and greatest creative approaches to market ATB, build our reputation and brand, and encourage more people to deal with ATB because we listen and we’re more than a bank. We manage corporate social responsibility, community donations, and all corporate sponsorships. We deal with all forms of media, especially social media, and create opportunities to help ATB tell its story to our team members and to Albertans.
I began my career in communications in the public sector and then had the opportunity to own my own business as a consultant working with many wonderful and interesting people, not only in Alberta but across the country. With ATB I get to combine my experience with the ability to work with amazing team members and Albertans from across the province.
I am passionate about ATB’s Story and what we can do not only for our customers, but for all of Albertans. As our story says, we carry the outrageous belief that banking can change people’s lives for the better. It’s why I like being part of ATB. Why settle for the ordinary when ATB can be so much more!
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