Thought leadership is far from a new concept and it seems like every industry leader is writing (or, let’s be real, has ghost-written for them) articles that espouse their unique (or seemingly) unique perspectives on their industry.
But what actually makes for good thought leadership? What should you pay attention to if you’re writing or helping your executives write the kinds of articles that showcase expertise? Spin Sucks recently tried to answer this question and looked into a few ways to improve the kind of articles that demonstrate industry know-how and strong professional leadership.
We want to keep the conversation going. What do you think about thought leadership articles? What do you do to improve the kind of industry focused writing you publish? Follow us on Twitter, Like us on Facebook and let us know what you think about this story (or gripe about ghost-writers never getting any credit).