Any journalist will tell you that media relations is a shot in the dark at best. For all the changes we’ve experienced across this profession, the one thing that’s always remained constant is that news cycles move fast an are totally unpredictable. You might be pitching a life changing new software for healthcare, and get passed up on for a new Snapchat filter. It could be how you approached your media contacts.
Delaney Kline shares with Spin Sucks what many journalists have told her never to do when pitching story ideas. From cold calls to sending too many follow ups to even being downright too self-promotional, she lists out the proverbial nails on the chalkboard that media outlets can’t stand and are a surefire ways to have every of your pitched marked as spam.
Let’s keep the conversation going! What journalist pet peeves have you encountered? What has been your hardest media lesson learned? Find us on Facebook, Twitter, Instagram and LinkedIn to share your experiences trying to get media’s attention.