PD: The Science and Practice of Social Trust and Misinformation: 7-Key Steps to Building Trust, Combatting Misinformation and Changing Minds

We live in a world where facts are confounded with fiction and trust in credible sources of information is constantly challenged and truth is whatever someone reads on internet and supports their predetermined beliefs.
So how can public relations professionals and communications managers combat misinformation and help to have a more positive impact on internal and external decisions that may impact their organization’s overall mission. 

In this interactive session, Dr. Flynn will share the results of his five-year study on influencing trust, behaviour and credibility in the information we create. 

  • Date: Wednesday, April 15, 2020
  • Time: 8:30 a.m. to 12:30 p.m.
  • Location: Spotlight Cabaret (8217 104 Street NW)
  • Cost: $150 member early bird (ends March 2) | $175 member | $200 non-member | $75 student member | $125 student non-member
  • Register on cprs.ca
  • One-page information sheet

Key Learning Outcomes

By the end of this session, participants will

  • Gain a greater understanding of the growing fields of behavioural insights;
  • Understand what drives social trust and personal credibility;
  • Learn how to measure resistance to change among their stakeholder groups;
  • Understand how to combat misinformation.


Participants will receive a “Certificate of Attendance” from the McMaster Communications Management Institute.

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