New PR Technology, Tools and Techniques

How public relations and communications professionals can use new tech in their work

As PR professionals, we know two-way communications is paramount to ensuring relationships with our audiences are mutually beneficial. Over the past year, isolation has driven rapid innovation into our lives. Let’s study the impact new technologies can have on our work, and how we can use them to our advantage in the new normal.

We’ll talk about:

  • TikTok
  • influencers
  • AR/VR
  • tools to simplify our work

Date: Friday, November 27
Time: noon to 1 p.m.
Location: Zoom
Members: free
Non-members: $15


Christy Seville, AR/VR

Christy is a zealous communicator with experience helping innovative organizations identify and reach their markets. Her passion for emerging technology includes a particular interest in advancing the needs of the XR industry, believing that virtual and augmented reality offer all industries opportunities for advancement. Christy is currently a strategist with zag and the marketing chair of the VR/AR Association Alberta Chapter. Through her work as a communicator, she has helped local and international AR and VR companies reach their target audiences and she advocates for AR/VR as an effective communications tool for innovative brands to engage with their audiences.

Amanda Robinson, chat marketing and building chat bots

Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her four-week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.

Kimberly Allison, TikTok

Kimberly Allison is a Certified Social Media Expert and the CEO of Marketing Rx Inc. Kimberly has over 27 years experience in media, including a decade in film and television as a writer, producer, director and on-air personality. Kimberly and her team consult, educate, and manage social media marketing for companies across North America. They create customized campaigns for clients that deliver measurable results.

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