Nonprofits and Public Relations in the Season of Giving

What Giving Looks Like in a Difficult Year

The year 2020 has challenged us all. How can we support nonprofits while taking care of ourselves? What role can communicators play in the season of giving? What does Giving Tuesday look like in a pandemic? What strategies are nonprofit communicators using in the new normal? Let’s tackle hope and well-being in the spirit of the season.

Date: Thursday, December 3
Time: noon to 1 p.m.
Location: Zoom
Members: free
Non-members: $15


Phoebe Dey, Alberta Cancer Foundation

Phoebe is a seasoned communicator with 20 years experience, the last 11 with the Alberta Cancer Foundation (VP Communications and Marketing). She has the pleasure of leading a provincial, IABC Gold Quill and Capital Award-winning team that is responsible for brand, external/internal communication, digital and social media, website development and more. Phoebe’s key areas of focus include strategic development, relationship building, stakeholder engagement, media relations, crisis communications, and telling compelling stories. Previous to the Alberta Cancer Foundation, she worked in the Office of Public Affairs at the University of Alberta, helping to raise its national and international profile.

The Alberta Cancer Foundation directly supports the 17 cancer centres across the province including the Tom Baker Cancer Centre in Calgary and Cross Cancer Institute in Edmonton. Their purpose is to create more moments for Albertans facing cancer by inspiring our community to give to innovation in detection, treatment and care. Thanks to the generosity of our donors they are able to invest in research and care initiatives that will provide real-life returns for Albertans facing cancer. They support every Albertan, no matter what type of cancer they face or where they live in the province.

Danica O’Neill, The Good Samaritan Society and Good Samaritan Canada

Danica has been in the fundraising industry for more than 16 years working with a number of provincial and national organizations. She has held roles with STARS Air Rescue, Alberta Cancer Foundation, the Canadian Cancer Society, MacEwan University and is currently the Director of Community Engagement and Fundraising at The Good Samaritan Society.

Danica and her team work with the community to raise much needed funds to support life enriching programs and services for those that call Good Samaritan home. Fundraising activities include special events, direct mail, memorial giving, legacy giving, monthly donation programs, and grants/funding requests.

Jocelyn Davison, The Virtual Effect Event Planning and Branding

Jocelyn Davison is the founder of The Virtual Effect, an event planning company based in Edmonton that curates connection and impact through meaningful events. Through her work with clients, she creates event experiences that weave seamlessly into their brand and client connections. Jocelyn runs her own series of events called Elevate, in which she creates opportunities for real connection and education on significant world issues through her Impact Events, including human trafficking and domestic violence. Jocelyn is proud to work closely with WIN House, a domestic violence shelter in Edmonton, as the chair of their Ambassador Program where she educates, advocates, and raises awareness on the work they do within the community. In 2020, Jocelyn was featured as a TEDx speaker where she spoke passionately about human trafficking in our country. Her heart lays in giving back to the community, working with people who are making an impact, and creating real relationships.

While Jocelyn works closely with many non-profits and charities on their events, the two that she supports with her time and fundraising initiatives are WINhouse and ACT Alberta.

WINhouse is an Edmonton based shelter for women and children of all ages and cultures fleeing domestic violence. WINhouse accommodates up to 71 women and children at a time with meals, clothing, nurses, crisis intervention support, child support, pet care, valuable links to housing, legal, employment, and education services, and numerous post-shelter goods and services.

The Action Coalition on Human Trafficking Alberta (ACT Alberta) assists victims of human trafficking across the province. They undertake a variety of activities around education, advocacy, agency collaboration, and victims assistance. ACT Alberta’s mission is to increase knowledge and awareness on human trafficking, advocate for effective rights-based responses, build capacity of all involved stakeholders, and lead and foster collaboration for joint action against human trafficking.

Carrie Creaser, Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area (BGCBigs)

Carrie has dedicated her life and passion to philanthropy, and started her fundraising career six years ago. Carrie’s fundraising journey has taken her to incredible charities such as The Canadian Cancer Society, Alberta Cancer Foundation, Valley Zoo Development Society, Meals on Wheels and currently at Boys and Girls Clubs Big Brothers Big Sisters of Edmonton and Area. Before her philanthropy career began, Carrie worked in the radio industry for many years focusing on sales, promotions, event planning and marketing. Carrie’s greatest strength is building relationships and showcasing to donors how their partnership and financial support generate stronger communities which further improves the quality of life of the children and families we serve.

As the Manager of Fund Development, Carrie and her team focus on various areas of fundraising including communications, social media, fundraising events, grant writing, planned giving, government relations, lotteries, casinos and Renew Crew, our clothing donation program.

BGCBigs is a community-supported organization committed to the healthy development of children, youth, and their families by providing safe places, positive relationships, services, and opportunities to develop personal strengths and interpersonal skills that enhance their long-term success in life.

BGCBigs Mentoring and After-School programs seek to support vulnerable children and youth challenged by the impacts of poverty. The organization also works in partnership with other community organizations to develop and deliver programs geared to specific populations, such as the immigrant and refugee community, the Indigenous community, and other vulnerable groups (e.g. LGBTQ youth).

BGCBigs currently serves over 5,300+ children and youth with the support of 3,200+ volunteers and 125+ staff.

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