Resources for communicators: emerging technology, tools and techniques

The technology and tools available to communicators is constantly evolving. In November, we welcomed a panel of speakers to talk about TikTok, chat marketing and augmented reality/virtual reality. Following the webinar, volunteers Deanna Kibap, Daniel Purcell and Heather Mah curated a list of resources for PR practitioners. If you missed the webinar, you can sign in to the Bill Rees Learning Centre on cprs.ca to watch it.

Why PR pros need to get to know Siri, Alexa and Cortana by David Yonkman, Agility PR.: Voice assistant services, such as Amazon’s Alexa, Apple’s Siri, Google Assistant and Microsoft’s Cortana are the way of the future. PR practitioners must learn how to harness these technologies to communicate their messaging, while cutting through the clutter of information.

How TikTok is Rewriting the World by John Herrman, The New York Times: TikTok is an emerging technology with over 500 million monthly active users worldwide. This application is part of the future of social interaction.

Personalization is the future of everything—a peek at what marketing will look like in 2021 by Richard Carufel, Agility PR: COVID-19 has transformed the way we communicate and the audiences we try to reach. The days of bland generic messaging are done. Messages must be personalized and impactful.

10 Industries Likely To Benefit From AR/VR Marketing by Forbes’ Expert Panel: The possibilities are endless for AR/VR technologies across many industries. They will change the way individuals interact with brands and products.

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