Beyond Unconscious Bias: Embedding Equity Into Communications & PR Practices

Friday, March 31, 2023 at noon PT (1 p.m. MST)

Join us for a discussion about real ways to apply your commitment to equity as a communications and public relations professional.

Stories work. As communicators, we know their power to shift perceptions and behaviour. But how can we use that power for good, particularly when we’re working with large private sector or public sector organizations? At this session, you will learn ways to create space on corporate platforms for traditionally excluded voices, including through tangible approaches such as storytelling guidelines.


Sara Goldvine, Vice-President of Communications and Public Affairs, BC Housing

Sara brings broad experience from the public, non-profit, and private sectors to her current role with BC Housing. She has a track record of effecting meaningful change in purpose-driven organizations through leadership roles with Coast Capital Savings, TVO, Toronto Community Housing, the Centre for Addiction and Mental Health, and the B.C. Legislature.

Outside of work, Sara serves on the Board of Governors for the Business Council of B.C., the Board of Directors for the Cedar Cottage Food Network, the National Task Force on Equity, Diversity, and Inclusion with the Canadian Public Relations Society (CPRS), and is a co-founder of the Anti-Racism in Public Relations and Communications Management summit. She holds an Accredited in Public Relations (APR) designation, has a Master of Communications Management from McMaster University, and a Bachelor of Arts, Political Science from the University of British Columbia (Honours).

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