Accreditation

Get your work sample overview and application together now; you can do it, and we’re here to guide you!

Your Name, APR

It’s only a little over one year away! Just think about that. Join the top public relations practitioners in the country in becoming Accredited in Public Relations. The APR is a respected measure of professional experience and competence in the field of public relations. Once earned, it will distinguish you as a leader in the industry who is committed to the highest standards. Full details about benefits of accreditation are on the CPRS website.

The designation demonstrates an extensive knowledge of our field. Before you get started, take a look at the Self-Assessment Tool to see how you stack up to what the graders are looking for.

The first step is coming up December 1.

Steps:

  1. December 1 – Deadline for applications. This includes the full application plus three references, including two APR references, your CV and the fee of $425 + GST.
  2. December 30 – Deadline for work sample submission. Make sure your work sample follows the guidelines provided on the national web site. This is very important as the work sample takes you through the entire process from start to finish.
  3. January – The Deputy Presiding Officer for Eligibility verifies eligibility of work samples and the CPRS national office notifies the candidates of their eligibility, and new APRs (from previous session) are announced (that could be you next year!)
  4. February & March – Prepare work sample (your chance to take time to shine!)
  5. April 1 – Work samples due in National Office
  6. May & June – Graders mark the work samples; Chief Examiner notifies candidates of work sample mark. New APRs (from previous session) get their certificate and pin at the national conference. (Your Name, APR, class of 2017? Sounds snazzy!)
  7. June, July, August & September – Study! Candidates prepare for the written and oral examinations. Study groups are setup by local Accreditation chair to ensure you stay on task.
  8. October – Written and oral examinations on third Friday (or Saturday) after this you get to relax and wait until your results are sent by December 31. Happy New Year, APR!

What does Accreditation mean and do for you?

Without question, APRs are better looking and have incredible personalities to boot! Now for an honest answer.
The P. Eng. and CPA will follow you forever – that’s honest (alphabetically). Now for the less exciting truth with a wee bit of fun.

Accreditation:

  • improves career opportunities and advancement (with only hundreds of APRs, you’ll stand out among your peers, your skin even looks nicer, except for a few extra stress lines)
  • prepares you for greater on-the-job-responsibilities (seriously, more work, just easier for you to do it!)
  • improves earnings potential (your boss will love you for this one!)
  • improves skills and knowledge (your ability to recall quotes from Grunig and Solis will impress others at parties, or you’ll just make people realize you’re smart)
  • reflects achievement (it’s not easy – it is really rewarding!)
  • builds self-esteem (you’re going to feel like Bolt in Beijing by the end of this race!)
  • enhances your professional image (studies have shown your head shot reviews are 32 per cent more positive if you are wearing an APR pin, Margin of error +/- 32 per cent 20 times out of 20)
  • establishes professional credentials (sorry to your friends, you’ll be way cooler than the CMA and P. Eng. at work gatherings – APR means you can communicate! They probably won’t get your jokes, either.)
  • offers greater professional recognition from peers (APR is a working club, and once you do the work to get in it, you’re in an exclusive group in Canada – you’ll be A-one at every PR function!)
  • allows you to be Accreditation Chair (it’s waiting for you, it’s calling your name, and you know you want it!)
  • is awesome…so get your application together right now!!!

Here to help!

Accreditation Chair – Edmonton
Tim Conrad, APR (Awesome Public Relater, Santa…I’ve been good, kind of)
M: 587.343.6996
tim@butterflyeffectcommunications.ca