Edmonton Board of Directors 2023-24
- President: Tammy Vineberg
- Past President: Peter Haight
- Vice-President and Membership/Community Chair: Darrell Winwood
- Accreditation Chair: Vacant
- Treasurer: Vacant
- Financial Manager: Narith Hang
- Information Management and Technology (Secretary): Lucas Warren
- Communications Chair: Heather Massel
- Digital and Social Media Director: Chris Adamson
- Newsletter Director: Kendrea Sicotte
- Website Director: Kathleen Roos
- Programming Chair: Leila Daoud
- Mentorship Chair: Heather Shtuka
Tammy Vineberg, APR
Tammy is an award-winning communicator who brings a strategic approach to non-profit communications. She has over 16 years experience in public relations and was a journalist in a previous life. Tammy is the associate director of marketing and communications at the Jewish Federation of Edmonton. She is also known as the Montreal Bagel Fairy for organizing a Montreal bagel fundraiser that sees over 17,000 St-Viateur bagels shipped overnight to Edmonton.
You can find Tammy on LinkedIn.
Darrell Winwood, APR
Vice-president and Community Chair
Darrell Winwood is the 2023-24 Vice-President for CPRS Edmonton.
He is an accredited member of CPRS, earning his APR designation in 2021. His communications career began in 2011 after an 11-year career as a print journalist. In that time he has worked in multiple areas including government, the aviation and electricity sectors and is the current Senior Manager of Corporate Relations for Alberta Innovates, a provincial crown corporation.
Darrell enjoys meeting new people, a good debate, a better story and spends much of his free time with his two daughters and wife.
If you work with an Edmonton or northern Alberta corporate communications team and would like more information about CPRS, Darrell has an amazing tolerance for any kind of coffee as long as there’s no sugar in it and would be happy to grab a cup anytime.
Peter has actively participated in CPRS Edmonton since joining the chapter in 2012. For the last few years, he volunteered under the programming portfolio before joining the board as secretary in 2018. He is currently a communications coordinator with the City of Edmonton where he provides support to transit projects.
His career in communications dates back several years when he worked in broadcast journalism. After finishing school, Peter moved to Red Deer in 2008 to work at two radio stations as a news reader and reporter before moving to 630 CHED in Edmonton. In 2013, he graduated from MacEwan University with a public relations diploma. After graduation, he joined Alberta Blue Cross as a communications officer.
Originally from London, Ontario, Peter graduated from Western University with a Bachelor of Arts in Media Theory and Production and a broadcast journalism diploma from Fanshawe College. In his spare time, Peter volunteers as mentor with Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area, enjoys learning new board games and is always planning his next big overseas adventure.
Narith has a business administration degree from NAIT with a concentration in accounting. He achieved his CPA designation in 2023. He’s interested in building lasting relationships and helping businesses achieve their goals at HGA Charted Professional Accountants.
Originally from Cambodia, Narith likes to volunteer for several organization during his spare time and enjoys spending time with his little cousin, traveling and working out.
You can find Narith on LinkedIn.
Lucas Warren is a communications and public engagement consultant specializing in public sector and non-profit communications. For the past 15 years, Lucas has worked all across Alberta creating strategies, content and opportunities for conversations. He has a Master’s degree in Communications and Technology from the University of Alberta and a cat from a farm near Stony Plain.
You can find Lucas on LinkedIn.
Heather Massel, APR
Heather Massel is a former print and broadcast journalist with more than 20years of experience in strategic communications and stakeholder engagement, including the Alberta government and non-profits. She is passionate about storytelling, continuous learning, communicating the value of membership in CPRS and the importance of a professional communicator in every organization.
Originally from Ottawa, Ontario, Heather graduated with a degree in Journalism from Carleton University and worked in Halifax prior to moving out to Alberta. She enjoys spending time with her family, gardening and going for coffee. If you have a story idea or feature for an upcoming newsletter or just want to go for coffee and talk about communications, Heather would love to hear from you.
You can find Heather on LinkedIn.
Kendrea Sicotte is a recent graduate from the University of Alberta with a Bachelor of Commerce degree in Human Resources. Currently, she is at MacEwan University completing a Diploma in Public Relations.
Kendrea is the Student Community and Engagement Coordinator at the Alberta School of Business where she specializes in event planning, communications, and website development. In the past, Kendrea has worked as a Digital Consultant for the School of Business Consulting Group where she worked with small business owners in Edmonton to activate essential digital business tools.
You can find Kendrea on LinkedIn.
Digital and Social Media Director
Christopher graduated from MacEwan University’s Public Relations program in 2020 and has worked for the University of Alberta’s Department of Pediatrics and Immigration, Refugees and Citizenship Canada. He currently consults for local not for profit organizations and small businesses providing communications strategic direction and graphic design services.
Prior to pursuing a career in communications, Christopher graduated from the University of Alberta, double majoring in Anthropology and Religious Studies, had a lengthy career in hospitality and worked for several political campaigns. Christopher enjoys drawing, drinking coffee and having conversations on almost any topic.
You can find Christopher on LinkedIn.
Kathleen is in her third year at MacEwan University, acquiring a bachelor’s degree in visual communication. She wants to focus on branding while incorporating other design features into her work, such as illustrations and motion graphics.
She likes to go above and beyond to gain extra skills and experience to help her in her career and relationships. Recently, she joined the MacEwan Ambassador program, where she spends her time volunteering at events and charities. Alongside that, she partakes in the emerging leader classes.
Kathleen lives on a farm near Drayton Valley with her husband. Together, they enjoy farming fields, tackling projects and being surrounded by nature.
Leila Daoud is a public relations professional with more than 18 years of experience in media relations and crisis management. Leila is a media trainer, published author, communications workshop leader and panellist. She holds a bachelor of arts degree with a double major from the University of Alberta and received a post-graduate public relations certificate from Mount Royal University.
After several successful years as a public safety spokesperson with law enforcement and disaster management organizations, Leila embarked on an entrepreneurial journey and founded her own public relations consultancy, Dynamite Public Relations. Through her consultancy, she has helped a diverse portfolio of international clients to enhance their reputation, increase visibilit, and navigate complex media landscapes.
“Empowering people to create connectivity in their communities.”
Heather Shtuka is an accomplished communications professional with experience developing strategic communications for charitable non-profits. As an advocacy advisor for the Stollery Children’s Hospital Foundation, her role is to amplify the voices of Stollery supporters, including donors, volunteers and Stollery patients and families. Heather is currently working on the Stollery Tomorrow and Today campaign, a grassroots digital advocacy campaign aimed at achieving a commitment from the Government of Alberta to build a new Stollery Children’s Hospital.
Heather is also the bestselling author of Missing from Me. In the wake of her son’s disappearance, she became a passionate advocate of missing persons and the co-founder of the Free Bird Project, a nonprofit providing support to families of missing people. After graduating from MacEwan University with a degree in public relations, Heather uses writing as a way to raise awareness for those still waiting to find their way home.
You can find Heather on LinkedIn.