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CPRS Edmonton Administrator

Member spotlight: Heather Massel

April 28, 2021May 2, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahApril 28, 2021 Heather Massel became a CPRS member last year in 2020 and she said it has been an invaluable decision because it gives her an opportunity to stay connected with our local public relations community. Since then, […]

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President’s message: Leadership and laughter

April 21, 2021April 21, 2021 CPRS Edmonton AdministratorNews & Publications

I’ve long been a student of the circumstances and characteristics of leaders. Many of us become familiar with those who make headlines as business executives and state leaders. As important, we learn wonderful lessons from natural leaders in our immediate […]

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Social media analytics, marketing and targeting resources

April 18, 2021May 7, 2021 CPRS Edmonton AdministratorNews & Publications

Analytics. Marketing. Targeting. A magic trio when it comes to social media. In February, Beverley Teresa of Throwdown Social Media, and Liam Crotty, social media specialist at the Alberta Motor Association, spoke to us about how we can dive into […]

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President’s message: Time marches on

March 21, 2021March 22, 2021 CPRS Edmonton AdministratorNews & Publications

March is the month when I contemplate the unavoidable passage of time. It’s my birthday month, which always prompts me to look back into the past even as my age notches another year forward. As an avid reader, Shakespeare was […]

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Member spotlight: Meet Darrell Winwood

March 14, 2021March 14, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahMarch 14, 2021 A former journalist turned communications practitioner, Darrell Winwood firmly believes that if you’re not communicating your side of the issue, someone else will tell your story for you. For more than 20 years, he has been […]

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Social media analytics, marketing and targeting: the best time saving investment

March 7, 2021March 11, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahMarch 7, 2021 Whether you work for a big organization or a well-known non-profit, or you manage your own business, you may find yourself working with social media analytics. With more businesses doing work remotely in the pandemic than […]

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President’s message: Embracing differences

February 21, 2021February 23, 2021 CPRS Edmonton AdministratorNews & Publications

Equity, diversity and inclusivity (EDI) has moved into the mainstream in recent times, as localized social issues and tragedies of disparity trigger widespread global movements. What makes this moment unique, to me, is how the shared desire for positive change […]

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Volunteer with CPRS Edmonton

February 7, 2021March 6, 2021 CPRS Edmonton AdministratorNews & Publications

We have a vision: to create a community of like-minded people who can swap war stories, laugh about blunders, agree on ethics and share strategic advice. If you’re interested in bringing communicators together, creating value and sharing in supporting industry […]

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New PR Technology, Tools and Techniques

January 24, 2021January 25, 2021 CPRS Edmonton AdministratorNews & Publications

How communications professional can apply technology to improve work efficiency Heather MahJanuary 24, 2021 In recent years, technology has taken an even more prominent role in our lives as we all made the transition from working together in an office […]

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President’s message: Three Rs – resilience, resolve and renewal

January 17, 2021January 19, 2021 CPRS Edmonton AdministratorNews & Publications

The political events of early January 2021 are a sharp reminder of the power of communication, whatever its motivation, and our ethical responsibility as practitioners. Character and competence matter and the guiding principles of public relations and communications management outlined […]

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