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News & Publications

Keep up to date on what’s new and what’s going on with CPRS Edmonton and your local public relations community and colleagues.

President’s message: Rhythm and timing

May 20, 2021May 20, 2021 CPRS Edmonton AdministratorNews & Publications

Pondering my final message as CPRS Edmonton president, my thoughts drifted back to 1996. How can that be a quarter of a century ago and feel like only yesterday to me? What crept into my mind next was this – […]

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Event recap: News fatigue and avoidance, and the impact on journalism and communications

May 20, 2021May 20, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahMay 20, 2021 The past decade ushered in drastic changes about how information is fed to us by the media. With our smartphones, we have easier and faster access to the latest news at our fingertips, and news agencies […]

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Notice of the 2021 Annual General Meeting

May 11, 2021January 14, 2023 CPRS Edmonton AdministratorNews & Publications

On Friday, June 10, 2021, CPRS Edmonton will be holding its Annual General Meeting online just prior to a professional development webinar (details about the speaker to come). Be sure to attend the webinar to vote at the meeting by […]

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Member spotlight: Heather Massel

April 28, 2021May 2, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahApril 28, 2021 Heather Massel became a CPRS member last year in 2020 and she said it has been an invaluable decision because it gives her an opportunity to stay connected with our local public relations community. Since then, […]

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President’s message: Leadership and laughter

April 21, 2021April 21, 2021 CPRS Edmonton AdministratorNews & Publications

I’ve long been a student of the circumstances and characteristics of leaders. Many of us become familiar with those who make headlines as business executives and state leaders. As important, we learn wonderful lessons from natural leaders in our immediate […]

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Social media analytics, marketing and targeting resources

April 18, 2021May 7, 2021 CPRS Edmonton AdministratorNews & Publications

Analytics. Marketing. Targeting. A magic trio when it comes to social media. In February, Beverley Teresa of Throwdown Social Media, and Liam Crotty, social media specialist at the Alberta Motor Association, spoke to us about how we can dive into […]

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President’s message: Time marches on

March 21, 2021March 22, 2021 CPRS Edmonton AdministratorNews & Publications

March is the month when I contemplate the unavoidable passage of time. It’s my birthday month, which always prompts me to look back into the past even as my age notches another year forward. As an avid reader, Shakespeare was […]

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Member spotlight: Meet Darrell Winwood

March 14, 2021March 14, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahMarch 14, 2021 A former journalist turned communications practitioner, Darrell Winwood firmly believes that if you’re not communicating your side of the issue, someone else will tell your story for you. For more than 20 years, he has been […]

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Social media analytics, marketing and targeting: the best time saving investment

March 7, 2021March 11, 2021 CPRS Edmonton AdministratorNews & Publications

Heather MahMarch 7, 2021 Whether you work for a big organization or a well-known non-profit, or you manage your own business, you may find yourself working with social media analytics. With more businesses doing work remotely in the pandemic than […]

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President’s message: Embracing differences

February 21, 2021February 23, 2021 CPRS Edmonton AdministratorNews & Publications

Equity, diversity and inclusivity (EDI) has moved into the mainstream in recent times, as localized social issues and tragedies of disparity trigger widespread global movements. What makes this moment unique, to me, is how the shared desire for positive change […]

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