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News & Publications

Keep up to date on what’s new and what’s going on with CPRS Edmonton and your local public relations community and colleagues.

Volunteer with CPRS Edmonton

February 7, 2021March 6, 2021 CPRS Edmonton AdministratorNews & Publications

We have a vision: to create a community of like-minded people who can swap war stories, laugh about blunders, agree on ethics and share strategic advice. If you’re interested in bringing communicators together, creating value and sharing in supporting industry […]

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New PR Technology, Tools and Techniques

January 24, 2021January 25, 2021 CPRS Edmonton AdministratorNews & Publications

How communications professional can apply technology to improve work efficiency Heather MahJanuary 24, 2021 In recent years, technology has taken an even more prominent role in our lives as we all made the transition from working together in an office […]

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President’s message: Three Rs – resilience, resolve and renewal

January 17, 2021January 19, 2021 CPRS Edmonton AdministratorNews & Publications

The political events of early January 2021 are a sharp reminder of the power of communication, whatever its motivation, and our ethical responsibility as practitioners. Character and competence matter and the guiding principles of public relations and communications management outlined […]

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RECAP: Non-profits and PR in the season of giving

December 20, 2020December 20, 2020 CPRS Edmonton AdministratorNews & Publications

December 20, 2020Heather Mah Without a doubt, COVID-19 has impacted our new decade with uncertainty, leaving many non-profits to seek alternate solutions to fundraise for their programs. During the first phase of the pandemic in the summer, there were reports […]

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Resources for communicators: emerging technology, tools and techniques

December 13, 2020December 15, 2020 CPRS Edmonton AdministratorNews & Publications

The technology and tools available to communicators is constantly evolving. In November, we welcomed a panel of speakers to talk about TikTok, chat marketing and augmented reality/virtual reality. Following the webinar, volunteers Deanna Kibap, Daniel Purcell and Heather Mah curated […]

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President’s Message: Pulled by Purpose

December 12, 2020December 15, 2020 CPRS Edmonton AdministratorNews & Publications

As I pen this final message of 2020, two Edmonton-connected Nobel Prize recipients provide a wonderful reminder of how purpose pulls and shapes our life. University of Alberta scientist Dr. Michael Houghton, together with Dr. Lorne Tyrrell, has led the […]

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Meet Brandie Howey

December 12, 2020December 15, 2020 CPRS Edmonton AdministratorNews & Publications

December 13, 2020Heather Mah The upcoming Christmas holiday means that Brandie Howey and her communication team at the Salvation Army have started the launch of their annual charity drive events. Brandie is the divisional manager of marketing and communications at […]

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RECAP: Non-profits and public relations in the season of giving

December 12, 2020December 20, 2020 CPRS Edmonton AdministratorNews & Publications

December 14, 2020Julie Williams With the realities of operating through a pandemic and many donors finding themselves going through financial difficulties, 2020 has presented many new challenges for non-profit organizations that rely on donations. On December 3, CPRS Edmonton hosted […]

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Resources for communicators: mentorship

November 29, 2020November 29, 2020 CPRS Edmonton AdministratorNews & Publications

In November, we are shining the spotlight on mentorship. Earlier in the month, we hosted a virtual speed mentoring night. Thank you to our members who are providing mentorship to communicators at all stages of their career. Following up this […]

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President’s message: Measures that matter

November 22, 2020November 22, 2020 CPRS Edmonton AdministratorNews & Publications

What matters gets measured and what is measured gets done. Like many veteran CPRS members, I grew up with this proviso, defined initially by deadlines and column inches, then by the financial, regulatory, sales and engagement metrics of business. I […]

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