Media relations is a key part to any communications or public relations role. It’s why we hire so many former journalists to these roles! In addition to great writing chops, knowing how news rooms operate and what stories reporters are looking for is a surefire way of making sure your organization’s message gains the earned media exposure it deserves.
The amazing Gini Dietrich delves into her years of experience to highlight the eight media release mistakes most commonly made, but rarely ever corrected. From too much style and too much content to not enough research being done and not actually targeting who receives your release, Dietrich takes to Spin Sucks to explore how the best media relations campaign can go terribly wrong.
Let’s keep the conversation going! What do you think of Dietrich’s recommendations? What have been your worst media relations follies? Find us on Facebook, Twitter, Instagram and LinkedIn to share your thoughts and discuss how often you still refer back to your CP Stylebook.