President’s message – December 2023

Tammy Vineberg, APR

It is the season of giving. If you ever considered contributing back to the public relations profession, there are many options to consider. You can donate, volunteer, or be a mentor. 

At one point in its history, CPRS Edmonton had a scholarship program for MacEwan University students. During last month’s board meeting, we voted to invest $10,000 in a one year non-redeemable guaranteed investment certificate. My hope as president is that we can continue to do this until we build up enough funds to start a scholarship again. 

If you want to donate to student scholarships, you do have another option through the CPRS Foundation. A few of the CPRS Foundation scholarships are focused on supporting BIPOC students. If you want to learn more about the foundation, its goals, and its impact, I encourage you to reach out to Michelle James, APR, who is the chair and is very passionate about this cause. She is based in Regina but I’m sure she will take the time to chat with you.

Another way to contribute is through volunteering. I know Michelle is looking for more volunteers to help with the foundation. Our local chapter can use some help too. The professional development portfolio is hefty for one person to manage. If you are interested in organizing events, contact and let us know your availability and your experience in this area. There are opportunities on the local and national level for volunteering. If you have any questions, contact me at and we’ll talk about your interests.

Mentorship can be an avenue on which you can make an impact. It doesn’t have to be in the form of matching with a mentee. Public relations is about building relationships. Consider when you attend our CPRS holiday mixer on December 18 or an upcoming Communications Coffee Chat that you find an attendee who may be seeking advice and you can be that person who can give this insight. 

I truly believe that it’s important to give back to our profession in some form. We’ve all had help from someone during our career. Please think of a way you can make a difference. Have a great holiday season.

Something to add?