About Event
Evaluation is an important part of a communications strategy. With artificial intelligence playing a large role in all aspects of the public relations profession, what impact does it have when it comes to evaluation? This fireside chat will explore how communication professionals can use AI in evaluating a communications strategy, campaign, or other data such as website analytics. It will also delve into the ethics of using AI and the best practices.
Katrina Ingram and Peter Pilarski will be discussing this topic during a fireside chat led by moderator and former journalist Ziyah Karmali. There will be time for questions from the audience.
Light fare will be offered.
Please note that the CPRS Edmonton AGM will occur before the fireside chat. The AGM will be brief and will take an estimated 15 minutes. CPRS Edmonton members are encouraged to attend in order to vote in the new board of directors.
Event Speakers
Peter Pilarski
With 20 years of experience in digital marketing, communications, and government relations across diverse industries, Peter excels as a versatile strategist. His standout quality lies in an unwavering dedication to simplifying technology while embracing innovation. Peter’s mission is to demystify the AI landscape, enabling individuals and businesses to navigate it with confidence. His approach is centered on understanding the big picture and translating it to specific corporate goals and challenges that AI can solve.
Peter believes that while AI will cause disruption, organizations and individuals who take a systematic, fact-based, hypothesis-driven approach, coupled with strong change management practices, will succeed in using AI to streamline operations, enrich customer experiences, and achieve success.
- Generative AI
- Making AI Your Unfair Business Advantage
- Introduction to Artificial Intelligence
- The Importance of Brand Building in the AI Era
- AI in Marketing and Communications
- Running a Business as a Husband and Wife Team
- The Importance of Authority in a Digital World
Katrina Ingram
Katrina Ingram is the Founder and CEO of Ethically Aligned AI, a company focused on helping organizations to drive better outcomes in the design, development and deployment of AI systems. A seasoned executive, Katrina has over two decades of experience running both not for profit and corporate organizations in the technology and media sectors as well as experience in the public sector. She is a member of DAMA (data management professionals) and volunteers with several AI ethics organizations. She was named to the 100 Brilliant Women in AI Ethics list. Katrina holds an undergrad in business administration from Simon Fraser University, a master of arts in communications and technology from the University of Alberta and is an IAPP certified information privacy professional (CIPP/C). She combines her love of audio and interest in AI as the host of the podcast, AI4Society Dialogues. Katrina developed Canada’s first micro-credential in AI Ethics in partnership with Athabasca University. She currently teaches at the University of Alberta and MacEwan University as a sessional instructor. She is a member of the Calgary Police Services Technology Ethics Committee and recently served as the City of Edmonton’s Data Ethics Advisor.
Ziyah Karmali – Event Moderator
Born and raised in Alberta’s capital city, Ziyah Karmali is a familiar and trusted voice to Edmontonians, having spent more than 13 years working in TV and radio. You may recognize her most recently as host of CTV Morning Live.
As an avid sports fan, she has also worked with both Edmonton’s CFL team as well as the Oilers Entertainment Group. Ziyah began her professional career as a graduate from the French faculty (Campus St. Jean) of the University of Alberta, as a French Immersion Elementary teacher. Over the years she has participated in many community groups, boards and initiatives that support diversity and inclusion. She is now the Chief Operating Officer of ZIA Women’s Health, a group of Medical Clinics and Pharmacies. She has championed an eco-system that supports the mental, medical, and physical wellness of women here in our city. She currently oversees a team of Physicians, Gynecologists, Endocrinologists, Pharmacists and RN’s that collectively support the well being of Edmontonians.
Ziyah spends her downtime with her two daughters or at the gym doing Zumba. She enjoys travelling, frequenting local festivals and sporting events cheering on her home team.
She graduated with a French Education Degree from the University of Alberta and speaks English and French fluently.