About Event
Evaluation is an important part of a communications strategy. With artificial intelligence playing a large role in all aspects of the public relations profession, what impact does it have when it comes to evaluation? This fireside chat will explore how communication professionals can use AI in evaluating a communications strategy, campaign, or other data such as website analytics. It will also delve into the ethics of using AI and the best practices.
Katrina Ingram and Peter Pilarski will be discussing this topic during a fireside chat led by moderator and CPRS Edmonton chapter VP Darrell Winwood. There will be time for questions from the audience.
Light fare will be offered.
Please note that the CPRS Edmonton AGM will occur before the fireside chat, starting at 5:15 p.m. The AGM will be brief and will take an estimated 15 minutes. CPRS Edmonton members are encouraged to attend in order to vote in the new board of directors. Click here to view the CPRS Edmonton 2023-2024 AGM documents.
AI event tickets available here
Event Speakers
Peter Pilarski
With 20 years of experience in digital marketing, communications, and government relations across diverse industries, Peter excels as a versatile strategist. His standout quality lies in an unwavering dedication to simplifying technology while embracing innovation. Peter’s mission is to demystify the AI landscape, enabling individuals and businesses to navigate it with confidence. His approach is centered on understanding the big picture and translating it to specific corporate goals and challenges that AI can solve.
Peter believes that while AI will cause disruption, organizations and individuals who take a systematic, fact-based, hypothesis-driven approach, coupled with strong change management practices, will succeed in using AI to streamline operations, enrich customer experiences, and achieve success.
- Generative AI
- Making AI Your Unfair Business Advantage
- Introduction to Artificial Intelligence
- The Importance of Brand Building in the AI Era
- AI in Marketing and Communications
- Running a Business as a Husband and Wife Team
- The Importance of Authority in a Digital World
Katrina Ingram
Katrina Ingram is the Founder and CEO of Ethically Aligned AI, a company focused on helping organizations to drive better outcomes in the design, development and deployment of AI systems. A seasoned executive, Katrina has over two decades of experience running both not for profit and corporate organizations in the technology and media sectors as well as experience in the public sector. She is a member of DAMA (data management professionals) and volunteers with several AI ethics organizations. She was named to the 100 Brilliant Women in AI Ethics list. Katrina holds an undergrad in business administration from Simon Fraser University, a master of arts in communications and technology from the University of Alberta and is an IAPP certified information privacy professional (CIPP/C). She combines her love of audio and interest in AI as the host of the podcast, AI4Society Dialogues. Katrina developed Canada’s first micro-credential in AI Ethics in partnership with Athabasca University. She currently teaches at the University of Alberta and MacEwan University as a sessional instructor. She is a member of the Calgary Police Services Technology Ethics Committee and recently served as the City of Edmonton’s Data Ethics Advisor.
Darrell Winwood , APR– Event Moderator
Darrell Winwood is the senior manager corporate relations with the marketing and communications team at Alberta Innovates where he enjoys supporting the work of innovation in Alberta, including work in artificial intelligence. He is a long-time Edmonton communications professional, working previously with the Government of Alberta, Edmonton International Airport and EPCOR. He has been a member of the board for CPRS Edmonton for several years and achieved his APR designation in 2021.