How Canadian Marketers Are Really Using AI

Many communications and marketing teams are being asked about AI strategy.
But hereโs the honest question:
Do most organizations actually have one yet?
Like many organizations, you may still be in an exploratory phase:
Testing tools
Trying new workflows
Figuring out where AI fits into the work
Others are starting to think about more structured approaches.
Understanding how Canadian marketers and communicators are approaching this shift is the focus of ๐ง๐ต๐ฒ ๐๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐, and CPRS Edmonton Society is bringing that conversation both to our local and national communications communities.
On March 18, Peter Bishop at ZGM Modern Marketing Partners and Mathew Stone at Stone-Olafson will discuss perspectives from the research and what it suggests for practitioners navigating AI adoption.
โผ๏ธ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ผ๐ฟ๐ ๐ณ๐ฟ๐ผ๐บ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ฎ๐ป๐ฎ๐ฑ๐ฎ ๐ฎ๐ฟ๐ฒ ๐๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ผ ๐ท๐ผ๐ถ๐ป ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐๐ถ๐ฎ ๐ญ๐ผ๐ผ๐บ ๐ณ๐ฟ๐ผ๐บ ๐ฒโ๐ณ ๐ฝ.๐บ. ๐ ๐ผ๐๐ป๐๐ฎ๐ถ๐ป ๐ง๐ถ๐บ๐ฒ.
๐
March 18
๐ 5:30โ8:00 p.m. (in person) | 6โ7 p.m. (Zoom)
๐ Edmonton Public Library โ Calder Branch
๐Register: https://shorturl.at/AWsPI
If AI is showing up in your work โ or your leadership is asking questions about it โ this conversation will provide helpful context.
Monthly Coffee Chat
CPRS Edmonton hosts monthly Communications Coffee Chats that are open to all professionals in the Edmonton area. The coffee chats are typically held the second Saturday of each month at 10 a.m. at a different location in order to support local cafes. This event is free and is facilitated by the CPRS Edmonton president who suggests a topic to discuss.
Follow up on our social media for details.
