CPRS Calgary Professional Development Session – February 17, 2022

Everyone thinks they know ethics, or how to handle an ethical situation… until they are confronted by an unexpected ethical dilemma.

And every seasoned PR pro will tell you that – sooner or later – you will be confronted with a difficult ethical situation.

How do you get your spidey sense focused on identifying and overcoming difficult ethical situations?

Are you #APRready?

It’s something I asked myself repeatedly five years ago, when considering whether it was the time to complete the Accreditation in Public Relations (APR) process. Had I been working in public relations for a few years? Yes. Had I been taking on progressively complex project work? Yes. Did both my work and home situation allow the time needed to prepare and study? (mostly) Yes.